Comments on: Creating Feature / Benefit Statements That Work. http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/ Helping great people build great careers! Sat, 31 May 2008 00:59:03 +0000 http://wordpress.com/ hourly 1 By: GW Daniels http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-247 GW Daniels Sat, 05 Jan 2008 22:49:22 +0000 http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-247 My thoughts in response to: “Creating Feature / Benefit Statements That Work.” Many years ago, starving to eat regular and learn how to get more clients to think and act fav... Well anyway... I was given a sales training tape in which the presenter put forth the concept of the "Feature" followed by the "Benefit" and always followed by: " And what this really means to you (and or your family, company etc.) is..." I still remember the the first presentaion that used all three of these together and the resulting sale that came from it. Really is a winner in helping the client pre-visualize owning what they are shortly about to acquire. If anyone has ever seen this video from the 1980' I'd love to see it again. FYI I just found your blog and love it. Thanx ever so much... GW Daniels N.P.P.S. (needs provider & problem solver) My thoughts in response to: “Creating Feature / Benefit Statements That Work.”

Many years ago, starving to eat regular and learn how to get more clients to think and act fav… Well anyway… I was given a sales training tape in which the presenter put forth the concept of the “Feature” followed by the “Benefit” and always followed by: ” And what this really means to you (and or your family, company etc.) is…” I still remember the the first presentaion that used all three of these together and the resulting sale that came from it. Really is a winner in helping the client pre-visualize owning what they are shortly about to acquire. If anyone has ever seen this video from the 1980′ I’d love to see it again.

FYI I just found your blog and love it. Thanx ever so much…

GW Daniels N.P.P.S.
(needs provider &
problem solver)

]]> By: Nick Moreno http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-44 Nick Moreno Fri, 20 Jul 2007 00:08:28 +0000 http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-44 An excellent piece by Brad and one that should be required reading for all involved in creating clients. The Top Sales Professionals that I’ve observed can also explain how their average customer is benefiting from their product or service. And, when they can reference an actual customer, more earning power to them! So, stop what you are doing and go interview a few clients. You will collect valuable sales intelligence and hopefully secure a reference and a few referrals. Thanks Brad! Nick Moreno Heads Coach National Sales Center An excellent piece by Brad and one that should be required reading for all involved in creating clients. The Top Sales Professionals that I’ve observed can also explain how their average customer is benefiting from their product or service. And, when they can reference an actual customer, more earning power to them! So, stop what you are doing and go interview a few clients. You will collect valuable sales intelligence and hopefully secure a reference and a few referrals. Thanks Brad!
Nick Moreno
Heads Coach
National Sales Center

]]> By: The art of voice mail : benbradley.net http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-8 The art of voice mail : benbradley.net Tue, 26 Jun 2007 17:40:50 +0000 http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-8 [...] mail to trolling for fish. I write five to seven different voice mails each focused on a different feature / benefit statement and then cycle through them in a planned cycle until I get a response, much like a fisherman would [...] [...] mail to trolling for fish. I write five to seven different voice mails each focused on a different feature / benefit statement and then cycle through them in a planned cycle until I get a response, much like a fisherman would [...]

]]> By: Balazs Balint http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-7 Balazs Balint Mon, 25 Jun 2007 15:25:42 +0000 http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-7 This is a nice way to produce motivated customer! How many telemarketer forgets to ask: would it be a benefit for You? The simple inevitable question. The other qustion: Are you ready to change for the benefits? This is a nice way to produce motivated customer! How many telemarketer forgets to ask: would it be a benefit for You? The simple inevitable question.
The other qustion: Are you ready to change for the benefits?

]]> By: Anatomy of a voice mail. « Brad M. Trnavsky - Sales & Management Blogger http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-6 Anatomy of a voice mail. « Brad M. Trnavsky - Sales & Management Blogger Thu, 21 Jun 2007 04:12:29 +0000 http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-6 [...] Creating Feature / Benefit Statements That Work. [...] [...] Creating Feature / Benefit Statements That Work. [...]

]]> By: Aaron Anderson http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-3 Aaron Anderson Thu, 14 Jun 2007 22:40:04 +0000 http://bmtrnavsky.wordpress.com/2007/06/12/creating-feature-benefit-statements-that-work/#comment-3 Brad, This is beautifully written. It looks like something from a book! I can tell you are a very motivated and dedicated leader and your team's lucky to have you. Brad,

This is beautifully written. It looks like something from a book! I can tell you are a very motivated and dedicated leader and your team’s lucky to have you.

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